Portfolios Archive

Diageo at Bar & Restaurant Expo

Discovery
happens here.

For several years this global giant with a down-to-earth ethos, have hit the road to Bar & Restaurant Expo’s where over 11,000 bar and restaurant professionals can meet, listen, and sample the newest innovations.

New offerings introduced

0

Samples poured

1

Priceless

Feedback received

As Bar & Restaurant Expo veterans, Diageo leverages a high impact 20×30 booth right at the show floor entrance where they interact and sample some of their newest innovations with bar and restaurant professionals. With a colorful and captivating display, they served their ready to drink Cîroc Spritz offerings, Cîroc Summer Citrus, Smirnoff Pink Lemonade, Smirnoff Peach Lemonade, Captain Morgan Cherry Vanilla, ready to drink Crown Royal canned cocktails, and Bulleit Old Fashioned and Manhattan Ready to Drink cocktails. Over 20,000 samples were served, and bar and restaurant professionals were interacted with. Diageo had priceless feedback from key bar and restaurant decision makers and influencers. The feedback will be used to support sales and marketing efforts.

“

The live feedback at the Bar & Restaurant Expo was fantastic and allowed for over 20,000 sampling opportunities.

We had wonderful conversations with bar and restaurant professionals who wanted to learn more about current and new offerings and how we planned to support the launches of these new innovations.

Kevin Cleary
Senior Manager of Commercial Innovation
Diageo

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capabilities here.

HydroMassage at SIBEC

Buying
happens here.

Sibec events are intimate, results-oriented experiences for club owners and operators in the health, fitness and wellness industry looking to meet one-to-one with suppliers worldwide. The relaxed, no-pressure setting is a perfect place for them to kick back on one of HydroMassage’s contoured and calming water massage systems, build relationships and visualize new revenue streams.

HydroMassage returns to Sibec every year to conduct business. In fact, Dan Kennedy, VP of Sales for HydroMassage, often tells buyers to meet him there to test out products and place orders. He uses his time there well, meeting with 20+ buyers over 2 full days through scheduled meetings, receptions and networking activities.

Their innovation-driven relaxation massage equipment brings value to customers beyond revenue. Health and fitness clubs can attract and retain new members, boost sales of premium packages and add exclusivity to member benefits. HydroMassage brings quality products to market and it’s no surprise that Dan and his team, along with dozens of the finest suppliers and service providers, return to Sibec each year.

I can always count on meeting qualified buyers.

I’ve been a supporter of Sibec and Hotec since 2009. I can always count on meeting qualified buyers and making a significant impact on direct sales. Unlike loud and crowded trade shows, these hosted-buyer events make you feel like you are part of an exclusive group of leaders in the health and fitness industry that are serious about doing business.”

Dan Kennedy
VP Sales
HydroMassage

”

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capabilities here.

Diageo at Bar & Restaurant Expo

Beekeeper at Hotel Management

Glow Labs at Sensors Expo

Beekeeper at Hotel Management

Discovery
happens here.

“Experience” means more to the hospitality industry than most. A good guest experience brings return customers and public reviews can leave a long lasting impression, good or bad.

That’s why Beekeeper, a company focused on making workplace communications simple, turned to Hotel Management. They wanted to get in front of key decision makers in the hospitality market to understand the technology barriers hotels face when connecting people and operational systems.

of their top prospects attended

0 %

new “sales ready” clients

1

Viral social hits

0 K

Hotel Management hosted an exclusive Executive Roundtable discussion for Beekeeper — a setting where discovery happened. They gathered Beekeeper’s top hotel prospects and had honest conversations about new and legacy technology challenges. By discovering their needs, Beekeeper was able to educate them on how their mobile app could optimize employee relations and ultimately help them provide the best guest relations possible. On top of that, they walked away with a great story published on Hotel Management which gave them social equity that continues to multiply!

“

This was a game changer for our business.

We were so grateful Hotel Management brought the right people together in a roundtable setting. We got a clear understanding of their technology needs and adoption rates and learned how important seamless integration and support is. Large and small hotel franchises operate differently, but they have similar issues and challenges when it comes to workplace communications. We walked away as a credible solution and have continued to build on our new business relationships.”

Austin Sandmeyers
Marketing Manager, North America
Beekeeper

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capabilities here.

Diageo at Bar & Restaurant Expo

HydroMassage at SIBEC

Glow Labs at Sensors Expo

Glow Labs at Sensors Expo

Learning happens here.

Sensors Expo & Conference is packed with technology professionals exploring the sensor revolution of everything from robotics and autonomous vehicles to embedded systems and the Internet of Things. Live-action demos and hands-on learning inspire creativity and innovation.

For Colorado-based Glow Labs, it gave them the ability to meet design engineers bringing smart products to market. Sensors was the perfect venue to build awareness for their rapid prototyping, IoT design services and original design manufacturing solutions. They experienced a steady stream of conversations with prospects who were truly interested in learning how Glow Labs could take product ideas from concepts to full scale production.

Attendees
(Surpassed all lead expectations)

500 +

Glow Labs took advantage of the the cross-pollination of the four co-located shows covering sensors, embedded technology, IoT and autonomous vehicles and the 75+ education and learning sessions. They were able to walk away with a sales pipeline filled with quality engineers who were outside their current scope of prospects. In the months following, this led to a significant amount of new business helping their new clients make cool products.

“

We landed some large projects.

We get all of our business from trade shows, and our first year at Sensors Expo was our most successful first year at any trade show. We landed some large projects and were very pleased with both the consistency of the foot traffic and the quality of the leads we got.

Jeff Woodward
Co-Founder and Champion of Client Success
Glow Labs

Discovery happens here.

Priceless

“

The live feedback at the Bar & Restaurant Expo was fantastic and allowed for over 20,000 sampling opportunities.

See more of our capabilities here.

Buying happens here.

I can always count on meeting qualified buyers.

”

See more of our capabilities here.

Discovery happens here.

“

This was a game changer for our business.

See more of our capabilities here.

Learning happens here.

“

We landed some large projects.

See more of our capabilities here.

Discovery
happens here.

See more of our
capabilities here.

Buying
happens here.

See more of our
capabilities here.

Discovery
happens here.

See more of our
capabilities here.

See more of our
capabilities here.