For any type of event, the primary goal is always to ensure the best customer experience. From an operations perspective, we can make the greatest overall impact by focusing on the gatherings, seamless tech and brand experiences. At the receptions and gatherings we create environments where the attendees, exhibitors and sponsors can interact with and learn from each other. We incorporate the best technology in our registration process to allow for great data collection while providing fast and easy check-in. And we try to create branded experiences where our attendees can interact with our exhibitors and sponsors and experience what they are learning in action.