NEW YORK, March 08, 2022 (GLOBE NEWSWIRE) — Questex today announces it is broadening the reach of its Hospitality portfolio. Hotel Management will be expanding internationally to bring its deep operations knowledge to new markets around the world and Hospitality Insights will bring its in-depth international investment understanding and expertise to the North American market.

David Eisen has joined the Hospitality portfolio as Content Director, Media, overseeing the content direction for Hotel Management, Hospitality Insights and leading content creation for Hospitality events and conferences. Eisen returns to Questex, where he served as Editor-in-Chief of the Questex Hospitality Group, with a mission to grow the properties globally.

“We believe the new direction of our Hotel portfolio will broaden the reach and appeal of both Hotel Management and Hospitality Insights,” said Alexi Khajavi, Group President, for Questex Travel & Hospitality, Questex. “I am very pleased that David has rejoined Questex as content director of the hospitality vertical. His industry knowledge will help us create a robust global footprint that builds on the strengths of Hotel Management and Hospitality Insights.”

Prior to Questex, Eisen was Director of Hotel Intelligence, Americas, for HotStats, a global, monthly profit-and-loss data benchmarking company, where he was responsible for business development and content marketing strategies. Earlier in his career, Eisen was hotel editor at Business Travel News. Eisen has a master’s degree in hospitality industry studies from New York University’s Jonathan M. Tisch Center for Hospitality and Tourism and he frequently participates on panels and roundtable discussions focused on global hospitality industry trends and topics. 

“Coming back to Questex is not only a homecoming but the start of something big, bold and rewarding,” said Eisen. “The past two years have been rocky for the global hotel industry, but in that time, what’s been revealed is how much travel and hospitality are taken for granted. And when it’s taken away, how much we miss it. That’s why there is always a premium put on adroit and resourceful hotel operators and dealmakers who know where the next smart investment lies. Because no matter the event, the hospitality and travel industries are never down for long. I am excited to be part of this next direction at Questex and furthering the reach of our brands to new audiences.” 

Visit Hotel Management and stay connected on LinkedIn, Facebook and Twitter. Visit Hospitality Insights and keep up to date on Instagram, LinkedIn and Twitter.

About Hotel Management
Hotel Management is a leading B2B centralized print and online source for the latest news, trends and analysis across the hospitality industry. Stay up-to-date on breaking news in global and local investment, development, technology, operations, food & beverage and design.

About Hospitality Insights
Hospitality Insights is a subscription platform created for global investors, developers, operators and advisors in the hospitality industry. Topical areas in year-round editorial coverage include adjacent spaces, asset management, destination outlook, development, design, investment, stakeholder alignment and tech hub.

About Questex 
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here. 

Media Contact
Michelle MacLeod
Marketing Manager, Questex Travel & Hospitality
mmacleod@questex.com

Proprietary Intelligence Platform Activates Audience Insight, Content and Revenue

NEW YORK, March 08, 2022 (GLOBE NEWSWIRE) — Questex today unveils Q Activate, a proprietary platform that combines event and content intelligence to deliver insight into what its audience of B2B decision makers are interested in on and off its websites. This new platform brings all of Questex’s first-party audience data together into one database, allowing Questex to respond quickly to trends, intent and needs to fuel audience engagement enabling its customers to connect with buyers with more accuracy and intelligence.

“Our audience data is the lifeblood of our business. With more data being generated than ever before, we’ve created a forward-thinking strategy that combines event and content intelligence with trends and demographics to deliver insight into our audience’s interests and buying intent,” said Kate Spellman, Chief Marketing Officer, Questex.

Research shows that 60-80% of web visitors are unidentified. Q Activate allows Questex to gain a deep understanding of topic, audience and intent information in a single view from multiple data sources to identify the highest trends for each of its core markets – Hospitality, Wellness, Travel, Education, Life Sciences, Healthcare and Technology, Media & Telecommunications. Questex can see what content is resonating and identify potential gaps to better serve audience needs, create more engaging marketing campaigns and advise clients on marketing solutions. This allows Questex to deliver the right content through its websites and events, to the right audience at the right time to generate market awareness and qualified leads for customers.

Spellman added, “All of our audience profiles and buyer intent data are now available through Q Activate, allowing us to support strategic business objectives and monetization opportunities. We can now grow, engage and retain audiences through a fully-integrated multi-channel journey via our websites, newsletters, content marketing, virtual events, webinars and live events.”

Marketers are in need of highly targeted audiences to drive business. Questex can now better collaborate with customers to activate audiences throughout the entire buyer’s journey as they move from discovering a problem to identifying features and functionality of a solution to selecting a provider and making a purchase. Q Insight reports allows for more collaboration with clients on who is visiting Questex’s media and event sites and what content these audiences are engaging with on and off Questex’s sites. The reports give Questex customers more insight as to what their target audience is consuming. Questex can also work with customers to deliver more targeting and personalization based on the detailed audience information it can deliver.

To learn more about Questex, visit questex.com.

About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Kate Spellman
Chief Marketing Officer
Questex
kspellman@questex.com
212 895 8488‬

IBS and IECSC NY Shows Return to the Javits Center in NYC March 13-15

NEW YORK, March 04, 2022 (GLOBE NEWSWIRE) — Questex’s International Beauty Show New York (IBS New York) and The International Esthetics, Cosmetics & Spa Conference (IECSC) New York announced today that proof of COVID-19 vaccinations will no longer be required for in-person attendees at their 2022 Shows at the Javits Center. These changes will come into effect in NYC as of March 7, 2022.

This update is based on Mayor Eric Adam’s announcement that New Yorkers no longer need to provide proof of vaccination upon entry of indoor public spaces and the Javits Center will follow suit with lifting COVID-19 regulations on March 7 (including mask and vaccine mandates) to reflect the city-wide change.

“We look forward to bringing the beauty & spa communities back to the Javits Center in New York City and providing an engaging and memorable experience, said Liz Hitchcock, event director for IBS and IECSC. “Safety is our top priority, and we can’t wait to reconnect and reignite the true passion that only in-person events like IBS NY and IECSC NY can deliver.”

The International Esthetics, Cosmetics & Spa Conference (IECSC) New York is largest professionals-only spa and wellness show on the East Coast and is the perfect place for professionals to source the latest products, learn about new technologies and develop relationships with companies that move the industry.

International Beauty Show New York (IBS New York) is the nation’s longest-running professionals-only beauty show and draws thousands of industry members each year.

Professionals at both Shows will have the opportunity to walk through miles of exhibits and learn unique techniques through invaluable in‐booth demonstrations by some of the top artists and experts in the industry. As always, attendees will have the opportunity to shop for products for their salons at professionals‐only pricing and to network with industry leaders.

SHOW HOURS:
Sunday, March 13: 9:30am – 5:00pm
Monday, March 14: 9:30am – 5:00pm
Tuesday, March 15: 9:30am – 4:00pm

About IBS New York
Produced by Questex and presented by American Salon, IBS New York is the longest running professional beauty event in the country. IBS New York is for professionals only and reaches a wide cross‐section of participants including salon owners and managers, hair stylists, hair colorists, makeup artists, nail technicians, beauty and hair product manufacturers and distributors. Connecting serious beauty professionals with the best in the industry, the Show brings hundreds of top beauty brands together under one roof for free educational classes by industry legends, workshops, exclusive show-floor discounts and barbershop competitions. For more information, visit ibsnewyork.com

About IECSC
Produced by Questex, the International Esthetics, Cosmetics and Spa Conferences (IECSC) are for professionals only and reach a wide cross‐section of participants from spa and wellness product manufacturers and distributors to spa owners, directors and managers, estheticians, massage therapists, cosmetologists, medical estheticians, and dermatologists. With dynamic trade show floors, in-depth conference programs, and a presented by America Spa, the IECSC events provide the perfect meeting ground for the world’s most elite and qualified spa professionals looking to meet the top skin, cosmetic and wellness companies. For more information, visit iecsc.com.

About QUESTEX
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Contact: Amanda Brokaw
Email: amanda@brokawpr.com
Phone: 917.238.0204