Diageo at Bar & Restaurant Expo

Discovery
happens here.

For several years this global giant with a down-to-earth ethos, have hit the road to Bar & Restaurant Expo’s where over 11,000 bar and restaurant professionals can meet, listen, and sample the newest innovations. 

New offerings introduced
0
Samples poured
1

Priceless

Feedback received

As Bar & Restaurant Expo veterans, Diageo leverages a high impact 20×30 booth right at the show floor entrance where they interact and sample some of their newest innovations with bar and restaurant professionals.  With a colorful and captivating display, they served their ready to drink Cîroc Spritz offerings, Cîroc Summer Citrus, Smirnoff Pink Lemonade, Smirnoff Peach Lemonade, Captain Morgan Cherry Vanilla, ready to drink Crown Royal canned cocktails, and Bulleit Old Fashioned and Manhattan Ready to Drink cocktails.  Over 20,000 samples were served, and bar and restaurant professionals were interacted with. Diageo had priceless feedback from key bar and restaurant decision makers and influencers.  The feedback will be used to support sales and marketing efforts.

“

The live feedback at the Bar & Restaurant Expo was fantastic and allowed for over 20,000 sampling opportunities.

We had wonderful conversations with bar and restaurant professionals who wanted to learn more about current and new offerings and how we planned to support the launches of these new innovations.

Kevin Cleary
Senior Manager of Commercial Innovation
Diageo

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capabilities here.

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Glow Labs at Sensors Expo

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Glow Labs at Sensors Expo

Learning happens here.

Sensors Expo & Conference is packed with technology professionals exploring the sensor revolution of everything from robotics and autonomous vehicles to embedded systems and the Internet of Things. Live-action demos and hands-on learning inspire creativity and innovation.

For Colorado-based Glow Labs, it gave them the ability to meet design engineers bringing smart products to market. Sensors was the perfect venue to build awareness for their rapid prototyping, IoT design services and original design manufacturing solutions.  They experienced a steady stream of conversations with prospects who were truly interested in learning how Glow Labs could take product ideas from concepts to full scale production.

 

Attendees
(Surpassed all lead expectations)
500 +

Glow Labs took advantage of the the cross-pollination of the four co-located shows covering sensors, embedded technology, IoT and autonomous vehicles and the 75+ education and learning sessions. They were able to walk away with a sales pipeline filled with quality engineers who were outside their current scope of prospects. In the months following, this led to a significant amount of new business helping their new clients make cool products.

“

We landed some large projects.

We get all of our business from trade shows, and our first year at Sensors Expo was our most successful first year at any trade show. We landed some large projects and were very pleased with both the consistency of the foot traffic and the quality of the leads we got.

Jeff Woodward
Co-Founder and Champion of Client Success
Glow Labs

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capabilities here.

Diageo at Bar & Restaurant Expo

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