Winners to be Revealed September 11 at Fierce Pharma Marketing Awards Gala in Philadelphia, During the Digital Pharma East Conference
NEW YORK, July 25, 2024 (GLOBE NEWSWIRE) — Questex’s Fierce Pharma today announces the finalists for the Fierce Pharma Marketing Awards which honor leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community.
The Awards program received hundreds of submissions in all 15 categories. The finalists were chosen based on creativity, strategy, audience impact, social good, innovation and effectiveness.
“Pharmaceutical marketing plays an important role in conveying a brand to healthcare professionals, patients, and stakeholders,” said Rebecca Willumson, SVP & Publisher of Fierce Pharma. “We are extremely impressed by the innovation and creativity of all of the submissions to our program this year. We congratulate the finalists on their accomplishments.”
The 2024 finalists:
NEW: Agency of the Year
Believe LimitedInitiativeminds + assemblyPROPELLERReal Chemistry
Digital Campaign – Non-Social Media
AbelsonTaylor Group: VOWST C. Diff MonsterAmgen, Havas – Arnold New York & Havas Lynx: Living in the RedIQVIA Digital Enablement and Publicis Health: Empowering Health Equity: Personalized Omnichannel HCP Engagement Powered By Organon HADLIMA, MediaNeurocrine Biosciences: Discover TD; Educational ExperienceReal Chemistry: American Cancer Society – The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound
DTC Audio for Pharma and Life Sciences
argenx, Avalere Health, iHeartRadio and Ruby, iHeartMedia’s Branded Audio Studio: Untold Stories: Life with Myasthenia GravisJacques Madison: Live in the Moment – OtezlaMerck, Astrazeneca and SiriusXM Studio Resonate Ovarian Cancer Screening Campaign: Studio Resonate, SiriusXM MediaPfizer’s Science Will Win Podcast: Pfizer’s Science Will Win PodcastSwell Conversations: A Promotional HAE Series: Swell Conversations: A Promotional HAE Series by Pharming Healthcare Inc
Impiricus HCP Impact Award
CMI Media Group: GSK’s AREXVY and CMI Media Group – Pioneering Audio Outreach to HCPsLevel Ex: Level Ex designs Top Derm for efficacy and inclusivity in imageryMoon Rabbit: XDEMVY: Might Over MitesPublicis Health Media: Social Checkup: A Remedy for Clinical Misinformation OnlineRazorfish Health & GSK: AREXVY: RSV Stops Here
Innovation Challenge
iHeartMedia, Gilead Sciences and Initiative: “A Message of Hope through Addiction and Recovery with Macklemore”: An iHeartMedia-Produced Episode with Gilead Sciences and InitiativeLippe Taylor: Organon and Sempre Health collaborate to drive affordability and adherence of asthma drugsMedTrix Healthcare LLC: The Virtual Patient Simulator (VPS): A Revolutionary Approach to Aesthetic LearningOgilvy Health: NIA Start-Up Challenge & AcceleratorSanofi CHC NA: Allegra Airways
Medical Conference or Event Marketing
DDB Health: ReThink CMLivWatch: ivWatch: “Pain Should Not Be Silenced”minds + assembly & argenx: CIDP Daily Ability LabMoon Rabbit: XDEMVY: Mite FighterSHE Media: SHE Media Co-Lab @ SXSW®: Whole Life Health
Multicultural Campaign
Johnson & Johnson in collaboration with Veeva Crossix: Being There Is PossibleKlick Health: Aurinia Get UncomfortableMyHealthTeam: myHIVteam in SpanishPublicis Health Media: RuPaul’s Drag Race x ViiV Healthcare: PrEPare for the RuVolutionReal Chemistry: Tigerlily Foundation – My Living Legacy Campaign (supported by GSK)
New Brand Launch
Heller Agency: Tarsus Pharmaceuticals “XDEMVY Consumer Launch Campaign”Moon Rabbit: XDEMVY: Might Over MitesRazorfish Health & GSK: AREXVY: RSV Stops HereSFC Group: Kiyatec 3D Predict | Mechanism of Alice CampaignViz.ai: Viz HCM™ Uses AI to Detect Potentially Fatal Heart Condition and Coordinate Patient Care
Online Video or Film
dna Communications: It Takes 2FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry: KNOW PLAN GOJacques Madison: Live in the Moment – Otezla Patient Storiesminds + assembly & Otsuka America Pharmaceutical, Inc.: Wired UpReal Chemistry: Madrigal Pharmaceuticals – Liver’s #1 Fan
Pharma TV
Arnold New York: Agitation Changes EverythingConcentricLife: Believe OnFCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry: KNOW PLAN GORazorfish Health & GSK: Cut Short | RSV Awareness CampaignReal Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness: Astellas asks women, “What’s VMS?”
Print for Consumer
Cramer: CareConnect Patient Brochure, CareConnect Personalized Support Services™Heller Agency: Tarsus Pharmaceuticals “XDEMVY Consumer Print”Real Chemistry: Galderma – Definitely Dysport DTC CampaignRegeneron Healthcare Solutions & Sanofi: Pixi & Alex’s AdventureSFC Group: SFC Group | Self ProMoletion Print Campaign
Professional Marketing
DDB Health: ReThink CMLIndegene: Boehringer Ingelheim & Indegene: In It to Win It CampaignNeurocrine Biosciences: Discover TD; Educational ExperienceRazorfish Health & GSK: AREXVY: RSV Stops HereThe Agency Network at MJH Life Sciences: Pharvaris DeflateHAE Awards Video
Public Relations Campaign
Curation Communications, a GCI Group Company: NARCAN® Nasal Spray: Ready to Rescuedna Communications: It Takes 2EvolveMKD and NeuroStar: Breaking Barriers with NeuroStar Depression BarometerGreentech/Syneos Health Communications: Putting Ableism in the Spotlight with a First-of-its-Kind MusicalRuder Finn: Launching The 1 Pledge Movement
Social Media for Consumer
21GRAMS, part of Real Chemistry: Genentech – Tokking Their LanguageFCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry: KNOW PLAN GOReal Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness: Astellas asks women, “What’s VMS?”Real Chemistry: Incyte – The Unseen JourneyRuder Finn: Launching The 1 Pledge Movement
Website for Consumer
Lemieux Bédard: RSV is No GiftReal Chemistry: American Cancer Society – The Hopefall: A One-of-A-Kind Visualization of a Life-Changing SoundRIESTER RX: Sickle Cell SpeaksSanofi and Regeneron Pharmaceuticals, Inc. and EVERSANA INTOUCH: Live With COPDThe Agency Network at MJH Life Sciences: Pharvaris DeflateHAE Awards Video
The judging panel included experts from leading pharmaceutical companies and top agencies involved in life sciences marketing and communications, including Microsoft, Epsilon, GSK and GoodRx. See the full judges list here.
The winners will be announced at the Fierce Pharma Marketing Awards Gala on September 11 at the Philadelphia Marriott Downtown, as part of the Digital Pharma East Conference, which takes place September 9-12.
To attend the Digital Pharma East conference and the Fierce Pharma Marketing Awards Gala, click here.
The awards event is sponsored by Headline Partner: Health Union; and Sponsors: Impiricus, IQVIA and SXM Media and Flora Management.
For sponsorship opportunities contact:Andy Walker Dor PeledShauna Gregawalker@questex.com dpeled@questex.com sgreig@questex.com
About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
Media Contact
Linda Lam
Digital Pharma East
llam@questex.com