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Questex’s Fierce Pharma Announces the 2022 Fierce Pharma Marketing Awards Finalists

Winners to be Revealed October 19 at Fierce Pharma Marketing Awards Dinner Gala in Philadelphia, During the Digital Pharma East Conference

NEW YORK, July 20, 2022 (GLOBE NEWSWIRE) — Questex’s Fierce Pharma today announces the finalists for the Fierce Pharma Marketing Awards, which honor leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community.

The Awards program received hundreds of submissions in all 12 categories. The finalists were chosen based on creativity, strategy, audience impact, social good, innovation and effectiveness.

Tracy Staton, Editor in Chief, Healthcare and Life Sciences said, “Pharma marketing isn’t the business it was just a few years ago. Now it’s a crucial component of any marketing strategy—and marketers must be more savvy and creative than ever before across all channels. Congratulations to the finalists and many thanks to the panel of judges for their hard work in making this year’s competition a success. We look forward to gathering the industry this fall to see who comes out on top.” 

The 2022 finalists:

Digital Campaign – Non-Social Media


Real Chemistry & Sobi: Best in Class Analytics for Doptelet
Antics & Octapharma: Factor My Way™: Enhancing Patient Experience | Extending Adherence l Elevating Brand Affinity
Klick Health & Biohaven; Nurtec ODT: Nurtec ODT Travel Triggers 
Klick Health & Biohaven; Nurtec ODT: Nurtec ODT x Condé Nast (SELF) ‘My Way to Well’ 
Condé Nast (Glamour) Klick Health & Biohaven: Nurtec ODT x Condé Nast (Glamour): What Unites Us 
Sharecare: Rheumatoid Arthritis Digital Immersion

Innovation Challenge

McCann Health Japan: 6 Minutes Together
Right ePharmacy: Collect&Go Smart Lockers TM
MedTrix Healthcare LLC & Novartis: iREAD-Pub – An Interactive Clinical Paper Web application
Evoke Kyne & Novartis Pharmaceuticals Corporation: Novartis STEP Program 
MedTrix Healthcare LLC & AbbVie: Rinvoq Patient Case Player
Grey & Genentech: Screen Your Lungs: If That Was You Then 

Medical Conference or Event Marketing

argenx and closerlook (A Member of Fishawack Health): MG United Cookbook
Klick Health & Biohaven; Nurtec ODT: Nurtec ODT ‘Military Salutes’ at iHeart Country Fest 
Klick Health & Biohaven; Nurtec ODT: Nurtec ODT Takes the Runway
Klick Health & Biohaven; Nurtec ODT: Nurtec ODT’s & Condé Nast (Glamour) Women of the Year Program
CDMP & SK Life Science: The First Shoe Store for Doctors
Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc: The Unwearable Collection

Multicultural Campaign

Wunderman Thompson Health: Health4Equity: 40 Seconds for 40 Years
Condé Nast (Allure): Allure: The Melanin Edit (Condé Nast + Allergan/Juvederm)
Havas Health Wave & Novartis: Life Interrupted 
Agios Pharmaceuticals, Inc. & FCB Health: RISE UP
Real Chemistry & Merck: Uncovering TNBC: Stories of Resilience 
Wunderman Thompson Health: Health4Equity: We Love You to Health

New Brand Launch

Right ePharmacy: BonoloMeds campaign
Real Chemistry & Janssen Pharmaceuticals: Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
Havas Tonic & ViiV Healthcare: Good To Go
EvolveMKD & Endo: Launching the First and Only FDA-Approved Injectable for Cellulite
Agios Pharmaceuticals, Inc. & FCB Health: PYRUKYND Launch
Havas San Francisco: TAVNEOS Launch

Online Video or Film

Syneos Health Communications & Genentech: Claiming New SPACES for People Living with Disabilities
Genentech & 21GRAMS: Flair Balance
WE Communications, Flying House Media & Horizon Therapeutics: Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
AstraZeneca & 21GRAMS: The Big Sneeze
Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc.: The Unwearable Collection
CDMP & SK Life Science: Untitled: Mary Kate’s Story

Pharma TV

Area 23, An IPG Health Company & Horizon Therapeutics: “Listen to Your Eyes” Graves :30 TVC
Area 23, An IPG Health Company & Horizon Therapeutics: “Listen to Your Eyes” New Symptoms :30 TVCArea 23, An IPG Health Company & Horizon Therapeutics: “Sunglasses” :60 TVC
IPNY & Regeneron Medical Affairs Insights & Value: Mono WHAT? (Taking Aim Against COVID)
CultHealth & Novo Nordisk: Oh Oh Oh Ozempic
Grey & Genentech, Inc: Screen Your Lungs: If That Was You Then

Print for Consumer


Aviva Pharmacy: Act For Love- HIV Prevention
Bristol Myers Squibb: Could It Be HCM?
Havas San Francisco: My VOXZOGO Tracker
SFC Group: SenesTech ContraPest Journal Ad
Crowley Webb: Surmount Studies
Evoke MicroMass & Harmony Biosciences, LLC: WAKIX Inspiration Journal

Professional Marketing

Proximyl Health & Accord BioPharma: CAMCEVI™ Simple Is Right At Hand
Real Chemistry & Janssen Pharmaceuticals: Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
CDMP & SK Life Science: The First Virtual Shoe Store for Doctors
CDMP & Sun Pharma: The Long Haul
Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc.: The Unwearable Collection
Neurocrine Biosciences, Inc. & Level Ex: Ultra-realistic avatars teach clinicians to recognize disease

Public Relations Campaign

McCann Health Japan: 6 Minutes Together
Boehringer Ingelheim & Ogilvy Health: Breathless Ballad Challenge: Raising Awareness of Idiopathic Pulmonary Fibrosis Through the Power of Song
Syneos Health Communications & Genentech: Claiming New SPACES for People Living with Disabilities
WE Communications & Horizon Therapeutics: Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
Omnipod and Porter Novelli: Promoting Diversity and Inclusion for People with Diabetes: Animal Crossing™: New Horizons 
Edelman & AstraZeneca: Survivors Have Heart Second Chance Portraits 
Real Chemistry & Merck: Uncovering TNBC: Stories of Resilience 

Social Media for Consumer


McCann Health Japan: 6 Minutes Together
Imre & AstraZeneca: CALQUENCE Connections Facebook Group
Syneos Health & Zogenix, Inc.: FINTEPLA Photo Diary
Sanofi: MBC Unfiltered: Elevating Overlooked Stories Within the Breast Cancer Community
Real Chemistry & Evofem: Phexxi “House Rules” Campaign
21GRAMS & Genentech: Scroll-Stoppers

Website for Consumer

Imre & AstraZeneca: CALQUENCE’s SMARTLink: A Smart Way to Supercharge Site Search and SEO
Bristol Myers Squibb: Could It Be HCM?
Havas Tonic & Viiv Healthcare: Good to Go DTC Website
FCB Health New York, An IPG Health Company & Otsuka America Pharmaceutical, Inc.:  JYNARQUE Create Space Website
Horizon Therapeutics: Listen to Your Eyes
Sanofi: MBC Unfiltered: Elevating Overlooked Stories in the Breast Cancer Community

This year’s judging panel included experts from the top agencies involved in life sciences marketing and communications.

The winners will be announced at the Fierce Pharma Marketing Awards Dinner on October 19 at the Philadelphia Academy of the Fine Arts in Philadelphia, as part of the Digital Pharma East Conference, which takes place October 18-20 in Philadelphia and October 25-28 virtually.

The awards event is sponsored by Health Union, DeepIntent, PulsePoint and SXM Media.

For sponsorship opportunities contact: 

 

 
 
 

Andy Walker
Dor Peled
Shauna Greg

[email protected]
[email protected]
[email protected]

 
 
 

To attend the Digital Pharma East conference and the Awards dinner, click here.

About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here. 

Media Contact
Linda Lam
Digital Pharma East
[email protected]        

 

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