Winners to be Revealed September 29 at Fierce Pharma Marketing Awards Dinner in Philadelphia, During the Digital Pharma East Conference
NEW YORK, Aug. 16, 2021 (GLOBE NEWSWIRE) — Today, Questex announced the Fierce Pharma Marketing Awards finalists. The Fierce Pharma Marketing Awards honor leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community.
The Awards program received hundreds of submissions in all 13 categories, which were updated this year to include the industry’s ever-changing trends. The finalists were chosen based on creativity, strategy, audience impact, social good, innovation and effectiveness. “This year we were delighted to receive a large number of high-quality submissions across 13 categories. Congratulations to the finalists and many thanks to our panel of expert judges for their hard work in making this year’s competition a success,” commented Beth Snyder Bulik, Senior Editor, Fierce Pharma Marketing. This year’s judging panel included experts from the top agencies involved in life sciences marketing and communications.
The 2021 finalists are:
COVID-19 Pandemic-related Campaign
A Love Letter to Black America from America’s Black Doctors and Nurses
Real Chemistry and BCAC
CIN Risk Disease Awareness
Proximyl Health
Combatting Misinformation: Reliable COVID-19 Resources
epocrates
Healthy Conversations: How to Encourage COVID-19 Vaccination
Verywell
Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
Real Chemistry and Merck
More Than Hope
TrendyMinds & Eli Lilly and Company
NEXUS and Building Mental Resiliency Video Series
Real Chemistry & Otsuka
OptimizeRx COVID-19 Consumer Health Communications
OptimizeRx
Pfizer and the Historic Biopharma Industry Pledge to #standwithscience on Coronavirus Vaccines
Real Chemistry and Pfizer
Wear A Mask NY
Chimney Group
Digital Campaign – Non-Social Media
Sponsored by DeepIntent
CIN Risk Disease Awareness
Proximyl Health
CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision
Expression Days
Havas Life Medicom
SELF: My Way To Well x Biohaven NURTEC ODT
Condé Nast
Innovation Challenge
Neuropathy Reality Experience
Proximyl Health
NHS CKD Chatbot
MedTrix Healthcare LLC
RepReach™: CONNECTING SALES REPS WITH CUSTOMERS
ENTRADA & Janssen
The Facial Anatomy Application
MedTrix Healthcare Communication Services Pvt Ltd
Medical Conference or Event Marketing
A Mystery to Me Premiere
argenx and closerlook
Akebia Medical Gallery (Virtual Congress Booth)
Syneos Health
CIN Risk Disease Awareness
Proximyl Health
Facing MBC Together
Proximyl Health
Multicultural Campaign
A Love Letter to Black America from America’s Black Doctors and Nurses
Real Chemistry & BCAC
Do U Dance Challenge
N2 a Publicis Groupe Company
Even The Odds
EMCAY and AMGEN
Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
Real Chemistry and Merck
Spot Her
Marina Maher Communications and Eisai Inc.
New Brand Launch
Sponsored by DrFirst
Social First Strategu to Launch MYCAPSSA, a breakthrough treatment for Acromegaly
Live World
CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision
IMVEXXY | Long May She Reign
TherapeuticsMD & McCann New York
FINTEPLA Welcome Kit
Zogenix
Online Video or Film
A Mystery to Me
argenx and closerlook
COVID-19 and the Science of Soap
INVIVO – a Red Nucleus company
Facing MBC Together
Proximyl Health
HIF Pathway Live Action Video
Syneos Health
ICON Omnichannel Explainer Video
ICON plc
Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
Real Chemistry
Stay Calm Mom: A Pregnancy Video Docuseries
Verywell
Tysabri (Biogen) x Condé Nast x PHM
Condé Nast
Unscripted | Patient Stories
Rauxa
Pharma TV
A Mystery to Me
argenx and closerlook
HCPs are Consumers, too. – A ConnectedTV campaign
CMI Media Group
No Time To Wait
Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry
“Storied Eyes”
Area 23, An IPG Health Company and Horizon Therapeutics
Print for Consumer
RESTASIS® New Patient Starter Kit
Xavier Creative House and Allergan, AbbVie Company
Facing MBC Together
Proximyl Health
Grifols Bloodstream Portfolio – Campaign Launch
SFC Group
Healthful Living—Cold & Flu
PAC Media Group/Pangaea Creative House
Professional Marketing
Sponsored by Doximity
Darzalex Faspro
CMI Media Group
Gentle Giant
AVEO Oncology and Guidemark Health
Neuropathy Reality Experience
Proximyl Health
Who is Behind the Keyword? Optimizing Paid Search Toward Verified HCPs
Publicis Health Media
Public Relations Campaign
A Love Letter to Black America from America’s Black Doctors and Nurses
Real Chemistry & BCAC
CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision
Improving Diversity and Enrollment in Clinical Trials With Media and Community Relations Clinical Research Associates
Data Points to Rare
Intouch Group
Social Media for Consumer
3 Steps to Prep
TrendyMinds & Eli Lilly and Company
CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision
MG United
argenx and closerlook
Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
Real Chemistry
The So Done Club
Heartbeat and Agile Therapeutics
Website for Consumer
Galactosemia Together
Heartbeat and Applied Therapeutics
MG United
argenx and closerlook
NEXUS and Building Mental Resiliency Video Series
Real Chemistry & Otsuka
Real-World Patient Database: Uncommon EGFR Mutations in Non-Small Cell Lung Cancer
GSW
A Site That Drives Action and Helps Patients Feel Better
Verywell
“It’s been a challenging year for pharma, but it’s also been a creative and innovative one. Pharma marketers and their agencies quickly embraced pandemic-forced changes—moving to digital communications and figuring out how to shoot TV commercials safely, for instance—and continued to produce creative and compelling campaigns all year. We look forward to seeing everybody in Philadelphia in September where we will reveal the winning entries,” said Tracy Station, Editor-in-Chief, Fierce Pharma.
The winners will be announced at the Fierce Pharma Marketing Awards Dinner on September 29th at the Pennsylvania Convention Center in Philadelphia, as part of the Digital Pharma East Conference.
The awards event is sponsored by DeepIntent, DrFirst and Doximity.
For sponsorship opportunities contact:
Andy Walker
Dor Peled
Shauna Greg
To attend the Digital Pharma East conference and the Awards dinner, click here.
About Questex
Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
Media Contact
Jennifer Woods
Vice President, Fierce Life Sciences Events
[email protected]