Questex Enters the Higher Education Market, Launches Fierce Education

Appoints Kathleen Connolly, Market Leader, and Elliot Markowitz, Content Lead

NEW YORK, Oct. 19, 2020 (GLOBE NEWSWIRE) — From course design to distance learning and student engagement, the world of pedagogy has been dramatically influenced by the role of education technology. Today, Questex officially enters the education technology marketplace, which is expected to grow at a compound annual growth rate of 18.1% from 2020 to 2027. (Grand View Research) 

Fierce Education (fierceeducation.com) is the place where higher education leaders, faculty and those driving technology adoption decisions in education can access proven methods and best practices in distance and blended learning. It covers the intersection where faculty and student needs meet and highlight the people, products and places that are leading the Fierce Education charge. Fierce Education was created with the same “Fierce” tenacity shared by the educators who are fighting their way to build better models for this evolving blended teaching and learning environment.

“Fierce Education will serve as an intelligent information source through digital and virtual solutions and ultimately events. It will also deliver opinions and commentary in this highly disruptive market on the topics of inclusivity, accessibility, administration, best practices, distance learning and pedagogy,” said Rhiannon James, Group President, Questex. “Fierce Education follows the established and successful Fierce content model. We have built a deep and robust audience database in this vertical market and now with the addition of top leadership we have a winning formula. Our proprietary framework of delivering world-class content, strong audience interaction and identifying and launching events allows us to replicate and scale quickly into new verticals organically.”

Fierce Education is targeted to higher education faculty; presidents, deans, provosts and chief academic officers; directors of online, distance, e-learning; and CIO, CTO and directors in charge of online education systems. The content mix and strategy provides the higher education audience with news, analysis, best practices and data. Faculty and educator-focused content will center on the greater good as well as the people making a difference, applied to the higher education market as a follow on to the momentum created with REMOTE: The Connected Faculty Summit, which showcased more than 100 speakers from 60 universities and institutions. The event drew 50,000 professors, instructors, lecturers, teaching professionals, instructional designers, provosts, deans, department chairs and administrators registered from more than 150 universities and institutions across the world, with 26,000 attending on the first day.

Questex is growing its team with world-class talent. Two senior executives, Kathleen Connolly and Elliot Markowitz have been tapped to lead the Fierce Education Group.

James added, “With a forward-thinking approach, Questex continues to attract top talent with critical skill sets in information services. Kathleen is an accomplished business driver with a track record of growth, while, Elliot is a skillful and experienced editor known for building successful communities. Kathleen and Elliot will help us continue to build on our foundation of Fierce Education.”

As Market Leader of Fierce Education, Connolly will be responsible for growth through new product development, cross-platform strategies, strategic acquisitions and partnerships. A dynamic leader with a track record of achieving award-winning results by bringing teams together collaboratively, Connolly was most recently General Manager of Informa Tech’s Enterprise & Connected Innovation Group managing events, media and marketing services. Earlier, Connolly had a long successful career at United Business Media LLC. Her last position at the company was Executive Vice President of Sales Events and Media where she led a team selling technology events and media products and services.

As Content Lead of Fierce Education, Markowitz will lead the content development and strategy for Fierce Education. Markowitz has been an editor and content specialist with deep experience across all content touch points with specific vertical expertise in technology, business, hospitality and healthcare. He has built content marketing services businesses from the ground up for companies such as Madison Logic, as well as others, and has run countless integrated content programs for top enterprises. Markowitz was most recently the Chief Content Strategist and Founder of EMedia Strategies. He served as SVP, Editorial for Ziff Davis Enterprise overseeing all editorial brands including eWeek, Baseline, CIO Insights and The Channel Insider. Markowitz also was the editor of Computer Reseller News (CRN) and CRM Magazine and launched the editorial webcast and virtual tradeshow businesses for Ziff Davis Media and Nielsen Business Media. He was a weekly technology and business blogger for The VAR Guy (currently Channel Futures) and a contributor to other business media brands. 

To learn more about Fierce Education, visit: https://www.fierceeducation.com. To sign up for the Fierce Education newsletter, click here. For sponsorship opportunities, contact Kathleen Connolly at kconnolly@questex.com.

About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Kate Spellman
Chief Marketing Officer
Questex
kspellman@questex.com
212 895 8488

Hosted by Questex’s Fierce Pharma Marketing, Digital Pharma Innovation Week Taps Heavy-Hitters to Discuss the Full Value Chain of Life Science Marketing

Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, Katie Couric and Associate Vice President, Global Head of Health Communications & Engagement Claire Mulhearn of Merck to discuss how the two organizations have worked together over the past two years to develop meaningful programming for the cancer community

The Five-Day Virtual Event Showcases Life Sciences Digital Innovations October 26-30

NEW YORK, Oct. 15, 2020 (GLOBE NEWSWIRE) — Experts from biotech and big pharma companies are pushing the boundaries with evolved customer engagement strategies, developing campaigns to raise awareness during a pandemic and launching products in a digital world. Questex’s Fierce Pharma Marketing, a year-round network for buyers and sellers engaged in pharmaceutical marketing and commercialization, presents Digital Pharma Innovation Week, a five-day virtual event that will cover in-depth topics across the full value chain of life science marketing and digital health. The event is scheduled for October 26-30. Register here.

Digital Pharma Innovation Week will bring the industry together to discuss digital innovation. Fierce Pharma Marketing’s Senior Editor, Beth Bulik, will moderate a keynote panel with award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, Katie Couric, and Claire Mulhearn, Associate Vice President, Global Head of Health Communications & Engagement, Merck, about their successful two-year partnership and how they are working together to reach the cancer community in meaningful ways through programs such as “With Love, Me and “Katie Couric Explores: Cancer During COVID-19.”

Vlad Coric, CEO, Biohaven Pharmaceuticals, Judy Stewart, Senior Vice President, US Vaccines, GSK and Mark Reisenauer, Senior Vice President, Oncology Business Unit, Astellas will deliver the event’s keynote presentations.

In addition, Digital Pharma Innovation Week will feature the following pharma thought leaders:

  • Karan Arora, Chief Commercial Digital Officer and Global Vice President, AstraZeneca
  • Tina Goyal, Global Head Marketing Innovation and Execution, Novartis
  • Michael Jafar, Chief Marketing Officer, Evolus
  • Jeordan Legon, Senior Director, Digital Center of Excellence, Alnylam Pharmaceuticals
  • Saad B Saeed, Senior Director, Global Digital/Technology Lead, Pfizer Vaccines & Medical Affairs, Pfizer
  • Roni Chase, Vice President, Global Marketing Lilly Oncology, Eli Lilly
  • Mark Plinio, Chief Commercial Officer, Ironwood Pharmaceuticals
  • Alisa Lask, Vice President and General Manager, Aesthetic Business Unit, Galderma

Targeted to brand teams, marketers, and executives in multichannel, commercial operations, customer engagement, innovation, IT, patient solutions and many more, Digital Pharma Innovation Week offers:

  • Five hours of curated content per day
  • 50 live sessions including case studies and practical sessions in five focus areas HCP Marketing; Patient Solutions; Data/Analytics; Omnichannel Engagement; and Media Strategy. Morning sessions will be dedicated to broad topics and big picture thinking, while afternoon sessions offer deep dive discussions
  • 75+ speakers defining their approach to digital innovation
  • Networking and learning opportunities from 3,000+ peers
  • Meetings with leaders one-on-one in the Digital Pharma Innovation Week Exhibit Hall

Rhiannon James, Questex Life Sciences President said, “For over a decade, Digital Pharma East and Digital Pharma West have been the leading events for marketing and digital experts in the life science industry. We’re thrilled to have a virtual setting to continue to share best practices and showcase the latest marketing innovations at companies of all sizes while being able to expand our Fierce Pharma Marketing community.”

“We understand the critical importance of digital innovation to drive the pharma industry forward,” said Miriam Paramore, President, OptimizeRx. “We’re pleased to collaborate with Fierce Pharma Marketing to share insights on communication solutions with the Digital Pharma Innovation Week audience. Our industry thought leaders are excited to discuss how life science companies can streamline connections with both physicians and patients in this ‘all-things-digital’ age.”

The Digital Pharma Innovation Week virtual event was created with guidance from a robust advisory board. They include: Amy West, Head of U.S. Digital Strategy, NOVO NORDISK; Sven Dethlefs, EVP Global Marketing & Portfolio, TEVA; April Lewis Mitchell, Vice President, US and Global CNS Marketing, OTSUKA; Bob Allen, Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB; John Vieira, US Head of Commercialization, SOL-GEL; and Ana Maria Luque, Global Vice President, Meningococcal/ FSME/Customer Engagement, PFIZER.

A special thanks to the Digital Pharma Innovation Week sponsors: OptimizeRx, Doximity, Sermo, Outcome Health, BioPharm Communications, Swoop, Phreesia Life Sciences, Butler/Till, Cecelia Health, Viseven, AdhereTech, Health Union, LLC, Avant Healthcare, Fingerpaint, Aki Technologies, RxMx, Hale Advisors, Truveris, Celtio, Pandora, Sharecare, Syneos Health, IMRE Health, Aktana, LevelEx and ConnectiveRx.

Learn more about Fierce Pharma Marketing here. To register to attend Digital Pharma Innovation Week, click here. The event is free for pharma, medical device and biotech professionals as well as agencies. The event’s content will be available on demand through Digital Pharma Innovation Week’s partner, Content Hub.

For sponsorship opportunities, contact Jennifer Woods at jwoods@questex.com.

Stay connected with Digital Pharma Innovation Week on LinkedIn and Twitter.

About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Emily Sternberg
Senior Marketing Manager
Digital Pharma Innovation Week
esternberg@questex.com        

Questex’s Hospitality Insights Unveils “Solidarity with Hospitality,” a Six Month Complimentary Membership for Hospitality Professionals Affected by the COVID-19 Pandemic

NEW YORK, Oct. 15, 2020 (GLOBE NEWSWIRE) — Hospitality Insights, the forward-thinking membership platform for the global hospitality investment sector, from Questex, launches “Solidarity with Hospitality,” a six month complimentary membership for those who are currently between jobs or have been made redundant due to the Covid-19 pandemic.

Katherine Doggrell, Editor-in-Chief, EMEA of Questex says: “The pandemic has cost most of us our freedom to travel and revel in the fruits of the sector we call home. As we try to curtail the spread of the virus, these necessary restrictions are now costing many members of our community their jobs. We want to support the people who have supported us while the industry adapts. It’s always been important to stay informed, but with trends and transactions accelerating during the pandemic, it is now critical.”

Every week on Hospitality Insights, a team of respected editors and contributors break the news on the activity in the hospitality sector, providing “content with purpose,” complete with informed comment and analysis from those involved including global investors, developers, operators and advisors. The platform is a dynamic subscription model providing clients with the tools they need to make the right connections, understand trends, and discover new opportunities and business contacts.

Topical areas included in year-round editorial coverage include adjacent spaces, asset management, destination outlook, development, design, investment, stakeholder alignment and tech.

Recent and most relevant coverage include a “how-to” guide in re-positioning yourself to find your next role in a drastically different and overly competitive market from Chris Mumford, Founder of Cervus Leadership Consulting, a 1:1 video interview with Keith Barr, CEO of IHG, at the recent AHC Reimagined virtual event discussing reopening business in an ever-changing regulatory environment, and an In Focus vodcast on retaining talent during the crisis.

A typical yearly subscription costs £599, but those who qualify for the “Solidarity with Hospitality” package will receive six months of access at no cost. The application form can be found here and questions can be directed to Peter Kealy, Delegate and Subscriptions Sales Representative, pkealy@questex.com.

About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact

Alexandra Aldridge

Marketing Director, Travel & Hospitality

aaldridge@questex.com

212-895-8284