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Questex Announces the 2022 Fierce Pharma Marketing Awards Winners

Health Union Social Health Awards Announced; Digital Pharma East Virtual Conference Takes Place October 25-28, 2022

NEW YORK, Oct. 20, 2022 (GLOBE NEWSWIRE) — Last night at an awards gala, Questex announced the winners of the 2022 Fierce Pharma Marketing Awards, an annual awards program presented by Fierce Pharma, honoring leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community. The program was held in conjunction with the Digital Pharma East Conference.

The competition showcased the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. Trophies were presented to winners in 12 categories. All of the winners found new ways to communicate and produce innovative campaigns. Winners were chosen by a panel of expert and independent judges.

“The winners have proven that they have risen to the challenge in developing and implementing inspiring work for their audiences. We hope that our awards program gives marketers the incentive to stretch their imagination for even greater achievements in the coming year. Congratulations to the winners on their awards,” said Rebecca Willumson, Senior Vice President and Publisher of Fierce Pharma, Fierce Biotech and Fierce Healthcare. 

The 2022 Fierce Pharma Marketing Awards winners:
Digital Campaign Non-Social Media
Sponsored by DeepIntent
Klick Health & Biohaven; Nurtec ODT  Nurtec ODT x Condé Nast (SELF) ‘My Way to Well’

Innovation Challenge
Grey & Genentech  Screen Your Lungs – If That Was You Then

Medical Conference or Event Marketing
Klick Health & Biohaven; Nurtec ODT – Nurtec ODT’s & Condé Nast (Glamour) Women of the Year Program

Multicultural Campaign
Wunderman Thompson Health: Health4Equity – We Love You to Health

New Brand Launch
Sponsored by PulsePoint
Real Chemistry & Janssen Pharmaceuticals – Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers

Online Video or Film
AstraZeneca & 21GRAMS – The Big Sneeze

Pharma TV
Grey & Genentech, Inc. – Screen Your Lungs: If That Was You Then

Print for Consumer
Aviva Pharmacy – Act For Love- HIV Prevention

Professional Marketing
Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. – The Unwearable Collection

Public Relations Campaign
Omnipod and Porter Novelli – Promoting Diversity and Inclusion for People with Diabetes: Animal Crossing™: New Horizons

Social Media for Consumer
Sponsored by Snapchat
McCann Health Japan – 6 Minutes Together

Website for Consumer
Sanofi – MBC Unfiltered: Elevating Overlooked Stories in the Breast Cancer Community

In addition, Fierce Pharma partnered with Health Union on the Health Union Social Health Awards. The Health Union Social Health Awards winners include:  

Rookie of the Year: Jill KingCreative Contributor: Achy Smile – Erica CarrascoCaregiving Champion: Elle ColeCommunity Cultivator: Natalie HaydenBest Team: Fibromyalgia Care Society of AmericaHealthcare Collaborator: Ella BalasaAdvocacy Trailblazer: Melissa TalwarLifetime Achievement: Krystal Kent

The awards event was sponsored by Health Union, SXM Media, DeepIntent, PulsePoint and Snap Inc. 

Fierce Pharma will present a virtual Digital Pharma East event for the pharma marketing and advertising community October 25-28, 2022. Experience Digital Pharma East virtually from your home, office or anywhere. View the agenda here. To register to attend, click here.

For Fierce Pharma Marketing sponsorship opportunities contact: 

Andy Walker Dor Peled Shauna Greig 

About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here. 

Media Contact
Linda Lam
Director of Marketing, Life Sciences & Healthcare