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Questex Announces the 2021 Fierce Pharma Marketing Awards Finalists

Winners to be Revealed September 29 at Fierce Pharma Marketing Awards Dinner in Philadelphia, During the Digital Pharma East Conference

NEW YORK, Aug. 16, 2021 (GLOBE NEWSWIRE) — Today, Questex announced the Fierce Pharma Marketing Awards finalists. The Fierce Pharma Marketing Awards honor leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community.

The Awards program received hundreds of submissions in all 13 categories, which were updated this year to include the industry’s ever-changing trends. The finalists were chosen based on creativity, strategy, audience impact, social good, innovation and effectiveness. “This year we were delighted to receive a large number of high-quality submissions across 13 categories. Congratulations to the finalists and many thanks to our panel of expert judges for their hard work in making this year’s competition a success,” commented Beth Snyder Bulik, Senior Editor, Fierce Pharma Marketing. This year’s judging panel included experts from the top agencies involved in life sciences marketing and communications.

The 2021 finalists are:

COVID-19 Pandemic-related Campaign

A Love Letter to Black America from America’s Black Doctors and Nurses
Real Chemistry and BCAC

CIN Risk Disease Awareness
Proximyl Health

Combatting Misinformation: Reliable COVID-19 Resources
epocrates

Healthy Conversations: How to Encourage COVID-19 Vaccination
Verywell

Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
Real Chemistry and Merck

More Than Hope
TrendyMinds & Eli Lilly and Company

NEXUS and Building Mental Resiliency Video Series
Real Chemistry & Otsuka

OptimizeRx COVID-19 Consumer Health Communications
OptimizeRx

Pfizer and the Historic Biopharma Industry Pledge to #standwithscience on Coronavirus Vaccines
Real Chemistry and Pfizer

Wear A Mask NY
Chimney Group

Digital Campaign – Non-Social Media
Sponsored by DeepIntent

CIN Risk Disease Awareness
Proximyl Health

CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision

Expression Days
Havas Life Medicom

SELF: My Way To Well x Biohaven NURTEC ODT
Condé Nast

Innovation Challenge

Neuropathy Reality Experience
Proximyl Health

NHS CKD Chatbot
MedTrix Healthcare LLC

RepReach™: CONNECTING SALES REPS WITH CUSTOMERS
ENTRADA & Janssen

The Facial Anatomy Application
MedTrix Healthcare Communication Services Pvt Ltd

Medical Conference or Event Marketing

A Mystery to Me Premiere
argenx and closerlook

Akebia Medical Gallery (Virtual Congress Booth)
Syneos Health

CIN Risk Disease Awareness
Proximyl Health

Facing MBC Together
Proximyl Health

Multicultural Campaign

A Love Letter to Black America from America’s Black Doctors and Nurses
Real Chemistry & BCAC

Do U Dance Challenge
N2 a Publicis Groupe Company

Even The Odds
EMCAY and AMGEN

Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
Real Chemistry and Merck

Spot Her
Marina Maher Communications and Eisai Inc.

New Brand Launch
Sponsored by DrFirst

Social First Strategu to Launch MYCAPSSA, a breakthrough treatment for Acromegaly
Live World

CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision

IMVEXXY | Long May She Reign
TherapeuticsMD & McCann New York

FINTEPLA Welcome Kit
Zogenix

Online Video or Film

A Mystery to Me
argenx and closerlook

COVID-19 and the Science of Soap
INVIVO – a Red Nucleus company

Facing MBC Together
Proximyl Health

HIF Pathway Live Action Video
Syneos Health

ICON Omnichannel Explainer Video
ICON plc

Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
Real Chemistry

Stay Calm Mom: A Pregnancy Video Docuseries
Verywell

Tysabri (Biogen) x Condé Nast x PHM
Condé Nast

Unscripted | Patient Stories
Rauxa

Pharma TV

A Mystery to Me
argenx and closerlook

HCPs are Consumers, too. – A ConnectedTV campaign
CMI Media Group

No Time To Wait
Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry

“Storied Eyes”
Area 23, An IPG Health Company and Horizon Therapeutics

Print for Consumer

RESTASIS® New Patient Starter Kit
Xavier Creative House and Allergan, AbbVie Company

Facing MBC Together
Proximyl Health

Grifols Bloodstream Portfolio – Campaign Launch
SFC Group

Healthful Living—Cold & Flu
PAC Media Group/Pangaea Creative House

Professional Marketing
Sponsored by Doximity

Darzalex Faspro
CMI Media Group

Gentle Giant
AVEO Oncology and Guidemark Health

Neuropathy Reality Experience
Proximyl Health

Who is Behind the Keyword? Optimizing Paid Search Toward Verified HCPs
Publicis Health Media 

Public Relations Campaign

A Love Letter to Black America from America’s Black Doctors and Nurses
Real Chemistry & BCAC

CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision

Improving Diversity and Enrollment in Clinical Trials With Media and Community Relations Clinical Research Associates
Data Points to Rare
Intouch Group

Social Media for Consumer

3 Steps to Prep
TrendyMinds & Eli Lilly and Company

CooperVision: MiSight® 1 day contact lenses
EvolveMKD, CooperVision

MG United
argenx and closerlook

Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
Real Chemistry

The So Done Club
Heartbeat and Agile Therapeutics

Website for Consumer

Galactosemia Together
Heartbeat and Applied Therapeutics

MG United
argenx and closerlook

NEXUS and Building Mental Resiliency Video Series
Real Chemistry & Otsuka

Real-World Patient Database: Uncommon EGFR Mutations in Non-Small Cell Lung Cancer
GSW

A Site That Drives Action and Helps Patients Feel Better
Verywell

“It’s been a challenging year for pharma, but it’s also been a creative and innovative one. Pharma marketers and their agencies quickly embraced pandemic-forced changes—moving to digital communications and figuring out how to shoot TV commercials safely, for instance—and continued to produce creative and compelling campaigns all year. We look forward to seeing everybody in Philadelphia in September where we will reveal the winning entries,” said Tracy Station, Editor-in-Chief, Fierce Pharma.

The winners will be announced at the Fierce Pharma Marketing Awards Dinner on September 29th at the Pennsylvania Convention Center in Philadelphia, as part of the Digital Pharma East Conference.

The awards event is sponsored by DeepIntent, DrFirst and Doximity. 

For sponsorship opportunities contact: 

Andy Walker 
Dor Peled 
Shauna Greg 

[email protected]

[email protected] 

[email protected] 

To attend the Digital Pharma East conference and the Awards dinner, click here.

About Questex
Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Jennifer Woods
Vice President, Fierce Life Sciences Events
[email protected]

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