Questex’s American Spa Welcomes the New Year with More Business-Building Content to Help Spa and Wellness Professionals Take their Businesses to the Next Level

Heather Mikesell Takes the Helm as Editor-in-Chief of American Spa

NEW YORK, Dec. 30, 2019 (GLOBE NEWSWIRE) — With a new year and decade on the horizon, Questex’s American Spa, the spa and wellness authority, is poised to capitalize on its position as the top choice for spa and wellness professionals looking to better their businesses. For more than two decades, the brand has provided wellness leaders and decision-makers the news, business advice, research, trends, and more to help them nurture and scale their operations. An annual award winner for exceptional editorial and design, American Spa magazine has grown to include a dynamic website, multiple newsletters, engaging social media content, and popular industry events, such as the International Esthetics, Cosmetics & Spa Conferences (IECSC); SPATEC, the industry’s number-one hosted buyer event; and Impact CBD Expo, which debuts in August.

In the new year, executive editor Heather Mikesell will take the helm as editor-in-chief, building on the brand’s legacy of delivering award-winning content that helps spa and wellness professionals nurture and grow their businesses. A long-time veteran of the American Spa team, Mikesell takes over from Julie Keller Callaghan, who is leaving to pursue other wellness-related opportunities. Keller Callaghan will continue her relationship with American Spa with editor-at-large projects.

“Over the past two decades, I’ve watched the spa and wellness industry grow to become an integral part of our daily lives,” says Mikesell. “I’m looking forward to sharing the stories that are impacting the industry and helping our American Spa audience tackle the challenges that affect their businesses.”

Thanks to its expansive reach, American Spa has created a robust social media presence with more than 95,000 followers across Facebook, Twitter, Instagram, and YouTube, connecting industry members to a vibrant community. It delivers the information spa and wellness professionals need with a variety of newsletters, such as Medical Spa Report and Spa Scoop, delivered straight to their inboxes. Readers can also gain insight on the experiences of other spa directors in the industry with the brand’s Spa Talk interviews, discover the trending treatments estheticians are raving about with American Spa’s esthetician’s channel, and benefit from tips and tools for improving their businesses with Business Builder articles contributed each month from industry insiders. Through its award-winning print publication, easy-to-navigate website, popular industry events, and engaging podcasts, webinars, and videos, American Spa is bringing spa and wellness professionals more of what they’ve come to love from the trusted brand in 2020. 

About Questex
At Questex, we are passionate about driving business outcomes. We connect buyers and sellers and help both achieve their goals. We are online, on devices and live with experiential engagements. We understand the buyer’s behavior and evolving needs and connect them with the seller through continual touchpoints. From discovery through purchase and purchase through advocacy, we supply unmatched access, insight, engagement and turnkey solutions all in one place. 

Contact:          
Jordan Tielmann
(212) 895-8228
[email protected]

Questex Appoints New Group Content Director for FierceElectronics and Sensors Conference & Expo Brands

Electronics Industry Influencer Karen Field to Focus on Delivering World-Class Content and Programs that Drive Audience Engagement and New Revenue Stream

NEW YORK, Dec. 10, 2019 (GLOBE NEWSWIRE) — Questex today announces that electronics industry content creator and strategist Karen Field has joined the company as Group Content Director, Technology for the FierceElectronics and Sensors Conference & Expo brands.

In this newly created position, Field will lead the content development and strategy for FierceElectronics, a news and information source for design engineers and engineering management, covering the business and technology aspects related to the entire electronics industry. Field will also oversee the programming for the Sensors Conference & Expo brands, North America’s premier event focused exclusively on sensors and sensor-integrated systems, taking place June 22-24, 2020 in San Jose.

A former design engineer with a Mechanical Engineering degree and MBA, Field brings more than 20 years of experience working in the electronics information services industry at Informa, UBM and Reed Business Information to develop content for a diverse audience of business technical professionals. Field is known for challenging conventional thinking and taking a novel approach to the creation of highly engaging and actionable editorial and live event/conference programming. She is also skilled at creating synergies between media and events to drive registration and engagement.

“This is the perfect time to bring someone of Karen’s caliber on to our team, as the Questex Technology portfolio is thriving across both events and media and our audience has expressed a strong desire for quality editorial,” said Kevin Gray, Publisher, Technology Group. “Karen is a talented editor and leader with a strong understanding of the information needs of the engineering community. Her creativity and innovative thinking will help us deepen our engagement with that audience.” Field will report to Gray.

Field joins Questex from Informa where she was most recently the Executive Director, Content, for the Infrastructure Intelligence Group. Field oversaw content teams within the Design Engineering and Sourcing, Manufacturing and Supply Chain, and Energy and Buildings verticals. In this position, her leadership on content strategy helped to more than double content marketing group revenues in three years. Field also served as content lead for the launch of the IoT Institute brand and Content Lead for Electronic Design’s online educational Bootcamp series.

Prior, she held several senior management positions at UBM. Her last position was Senior Vice President, Editorial Director at UBM Tech, where she led a team of editors for its three major electronics industry brands EE Times, EDN and the Embedded System Conference (ESC). Among her many achievements, Field led the transition of EE Times from a purely staff-written model to a community model and increased ESC conference revenue and attendance by creating exciting new programs.

Field is a strong advocate for women in engineering and supports STEM education, most notably having spearheaded the launch of Innovation Generation, a website targeting the makers in K-12 classrooms.

Earlier in her career, Field was Vice President, Editorial Director at Reed Business Information where she led a team of editors for the electronics brands – Design News, EDN and Test & Measurement World.

Contact Field via email at [email protected] or follow her on Twitter @karenfield.

About Questex
At Questex, we are passionate about driving business outcomes. We connect buyers and sellers and help both achieve their goals. We are online, on devices and live with experiential engagements. We understand the buyer’s behavior and evolving needs and connect them with the seller through continual touchpoints. From discovery through purchase and purchase through advocacy, we supply unmatched access, insight, engagement and turnkey solutions all in one place. 

Media Contact
Kevin Gray
Publisher, Technology Group
Questex
[email protected]

Questex Sets Vision on the Experience Economy and Expands Portfolio

Acquires the Live Experience Assets (including Live Design), Club Industry and World Tea Expo

NEW YORK, Dec. 03, 2019 (GLOBE NEWSWIRE) — Questex’s mission is to create a world-class information services business by advancing companies who help people live longer, healthier and better lives through the Experience Economy.

Today, Questex announces it is acquiring the Live Experience assets including Live Design, Club Industry and World Tea Expo. The acquired portfolio aligns perfectly with Questex’s focus on the Experience Economy, and will join the Company’s other assets focused on the Hospitality industry. 

“The Experience Economy is here. Companies driven by ‘experiences’ have a competitive advantage with business growth. In fact, they grow four times faster than companies that don’t embrace the Experience Economy,” said Paul Miller, CEO, Questex. “Research shows that 74 percent of consumers prioritize experiences over products or things. The customer experience has taken over from price and product features as the key brand differentiator because individuals want to participate in meaningful work completed on their own timetables. As businesses compete for the attention of customers, experiences become a unique selling point.”

Questex’s Hospitality market portfolio includes properties such as the International Hotel Investment Forum (IHIF), Nightclub & Bar and the SIBEC Sports & Health Industry event.

The Live Experience and World Tea assets complement Questex’s Restaurant & Bar portfolio. Research shows that tailwinds are boosting the restaurant industry with food-service expenditures growing at 6.4 percent a year and tea market growth in the food service, specialty and the ready to drink markets align with the expansion of Questex’s Restaurant & Bar portfolio. In addition, lighting and design creates experiences in nightclubs and bars along with other experience venues making Live Design (LDI) a perfect fit with Questex’s Nightclub & Bar focus.

The Club Industry assets fit with Questex’s SIBEC Sports & Health Industry event as well as the hosted buyer environments Questex delivers in this market. Consumer experiences such as events and activities, spectator sports, membership clubs and sports centers are fast-growing, while expenditures on membership and sporting clubs are also growing strongly.

The Live Experience assets also include the rights to the XLive brands including the XLive Esports Summit and the WFX Network.

For additional information on Questex, visit www.questex.com.

About Questex
At Questex, we are passionate about driving business outcomes. We connect buyers and sellers and help both achieve their goals. We are online, on devices and live with experiential engagements. We understand the buyer’s behavior and evolving needs and connect them with the seller through continual touchpoints. From discovery through purchase and purchase through advocacy, we supply unmatched access, insight, engagement and turnkey solutions all in one place.

Media Contact
Kate Spellman
Chief Marketing Officer
Questex
[email protected]
(212) 895-8488